CASE STUDY
Graphic Design // International Typographic Book
CHALLENGE
As part of a typography course, I was tasked with designing a booklet that explores and represents two well-known typefaces. The goal was to use layout, hierarchy, and typographic systems to visually communicate each typeface’s character and history, while maintaining clarity and consistency across the publication.
PROBLEM TO IDENTIFY
The key challenge was translating abstract typographic principles into a cohesive, readable, and visually engaging booklet. Each typeface needed to feel distinct, yet part of a unified system—requiring careful balance between expressive typography and structured layout.
PROCESS
Research & Visual Direction - I began by researching the International Typographic Style to establish a clear visual foundation for the booklet. This research informed decisions around grid systems, alignment, spacing, and typographic hierarchy, ensuring the design remained disciplined and legible.
Concept Exploration & Iteration - Using these principles as a framework, I explored multiple layout and typographic treatments for each page. I tested variations in hierarchy, scale, spacing, and composition to determine how best to showcase each typeface’s unique qualities while maintaining overall visual balance.
Refinement & Systemization - Through iterative refinement, I narrowed the concepts to a cohesive typographic system that could be applied to all the pages.
RESULT
The final booklet applies the structure and restraint of the International Typographic Style while highlighting the distinct personality and history of each typeface. The selected pages demonstrate a cohesive, typography-led system that balances form, function, and narrative through thoughtful layout and hierarchy.