CASE STUDY

Graphic Design // KOALA

CHALLENGE

Sleep deprivation in office environments is a growing concern, negatively impacting productivity, focus, and employee well-being. The project aimed to create a conceptual product and brand that encourages short, restorative rest within the workplace, blending functionality with an approachable and professional identity.

PROBLEM TO IDENTIFY

White-collar professionals often lack accessible, office-friendly solutions for short naps during the workday. The challenge was to design a product and brand that would feel intuitive, trustworthy, and easy to integrate into modern workspaces while effectively communicating the benefits of brief restorative rest.

PROCESS

Research & Audience Analysis - Over a 10-week period, I worked closely with a Design Director and Senior Designers to understand the target audience of white-collar professionals. This phase included audience research, mood board development, and analysis of workplace environments to identify opportunities for brief, restorative rest solutions.

Product & Brand Ideation - I explored multiple product concepts, focusing on an office-friendly sleeping pad that could be used discreetly in workspaces. Sketches and prototypes considered ergonomics, portability, and ease of setup. Simultaneously, I iterated brand ideas that would resonate with professionals while remaining playful and approachable.

Concept Refinement & Visual Identity - Once the direction was selected, I developed a cohesive brand system, including logo design, typography, color palette, and supporting visuals. The design drew inspiration from koalas, one of the sleepiest animals, creating an approachable identity that reinforces the product’s purpose.

RESULT

The final deliverables included a complete brand system, a logo, a website landing page, and a campaign strategy to introduce the product to office environments. Every element reinforced the combination of functionality, professionalism, and user-centered design.

The Koala reimagines an affordable, office-friendly sleeping pad that can be easily integrated into modern workspaces. Its design emphasizes accessibility and comfort for short, restorative naps, while the brand identity is playful yet professional and communicates the product’s purpose clearly. The combined product and brand system provides a cohesive, user-centered solution for workplace wellness, enabling employees to recharge efficiently and confidently.